AI and the role of global design research

The Reach network invited reflection, sharing, and connection through A Field Researcher’s “Guide” to Field Research–a collection of stories of decisions, pivots, and instincts that often go unnoticed, offering space to revisit and learn from them. Bringing together diverse perspectives sparks new insights, surfaces memories, and deepens understanding of ourselves as researchers. How can these shared stories continue to guide the way we work in the field?

The Reach Network is a global community of experienced, impact-driven designers committed to engaging in meaningful projects. Our Monthly Reach School provides a safe space to seek and offer feedback on ongoing projects, as well as to learn from each other’s experiences to enhance the effectiveness of our work. In a recent Reach School, we convened to discuss a prototype of an online guide designed for the creative industries aimed at making a positive impact on climate and social justice. This guide draws on ten years of insights from What Design Can Do (WDCD). Various professionals from the Reach Network were actively involved in developing the research and insights that formed the foundation of this guide. By engaging in meaningful conversations and sharing experiences, we utilised our extensive knowledge to provide informed feedback and assess the product's effectiveness in the field.

About leveraging aspects of yourself to facilitate trust building and inclusivity.